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Dan Lowe - Field Music - In Context
Quote;
"One good thing about producing a low-budget music video in a very short time is that the financial and time pressure tends to sometimes bring out the best in people. Dan Lowe's music video for UK band Field Music is a great example, made under such conditions. The only thing to rely on, as a director, is a good concept, your own creativity and a bit of luck. Lowe, who is part of a UK collective of live action directors called Team Stush, came up with a simple but brilliant concept. The video shows the making of a lifesize wall drawing and it had us glued to the edge of our seats from start to finish. Shooting the video was not as simple as it may seem, explains Dan Lowe.
Dan Lowe: "Yes, the 'In Context' was a super low budget video in which the band were unavailable to get involved. The idea was to keep the viewer hooked until the final reveal and the best way to do that was to do the whole thing in one continuous take. On the day the picture took 25 minutes to draw out in one unbroken line, which I edited to match the flow and rhythm of the track, each image has a loose non lateral connection with the lyrics throughout the video.""
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